boutique advisory

Email marketing Architects of retention

Elegant systems. Seamless retention. Sustainable growth —
built on structure, not strain. We help scaling brands close the gap between what customers expect on the front-end — and what your systems actually deliver behind the scenes.

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TESTIMONIALS

what our partners say

Real feedback from real businesses who share our values and have experienced transformational clarity from our strategic approach.

THE WAY WE THINK

Our Philosophy

Retention isn’t a marketing task — it’s the natural outcome of a coherent system.
We design lifecycle ecosystems the way architects design structures: with clarity, intention, and respect for how people move.
Our work is judgement-first and noise-free — because clarity is what compounds. We diagnose what’s breaking trust, reinforce what strengthens it, and build experiences that earn quietly and consistently.

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industry agnostic containers

the advisory suite

Short, powerful sprints that drive confident strategic direction. Containers built around your needs, because you don't always need expensive retainers for premium clarity.
Sometimes, sharp, fractional direction is enough.

our signature partnerships

DTC Retention Systems

For founders and marketing leads who want their backend to finally match the strength of their brand. Every offer below rebuilds the systems customers move through — from first impression to long-term loyalty.

about us

tenet studio

Tenet Studio is a boutique lifecycle architecture consultancy for scaling DTC brands. We rebuild the systems customers move through — the flows, frameworks, and structures that quietly determine whether people return, repurchase, or disappear. Our work is judgement-first and grounded in the HIC framework: honesty, integrity, and clarity.

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Da zero, chiavi in mano

Audit e Setup Fondamentale di Email Marketing

Sai bene che l'email marketing potrebbe essere una delle tue risorse più preziose. Ma tra il dover capire le piattaforme, evitare le cartelle spam, scrivere sequenze che convertano davvero e decidere cosa inviare e quando... è più facile semplicemente... rimandare. Solo che ora il costo dell'inattività è diventato troppo alto.Quindi, togliamoti questo peso di dosso.

Che cos’è

Una diagnosi strategica + l'implementazione completa delle fondamenta del tuo email marketing.Analizziamo il tuo modello di business, mappiamo il percorso del cliente (customer journey), poi costruiamo e configuriamo tutto ciò di cui hai bisogno per iniziare a raccogliere contatti e convertirli — con la massima sicurezza.

A chi è rivolto

✅ Consulenti e coach che devono nutrire i lead per trasformarli in chiamate prenotate.✅ Fornitori di servizi (recruiter, consulenti, investitori immobiliari) che vogliono costruire autorità e fiducia.✅ Founder in fase iniziale che vogliono avviare la propria lista correttamente, prima che si creino cattive abitudini.✅ Business consolidati con sistemi email inefficienti o inesistenti.Se stai partendo da zero o se il tuo setup attuale non funziona, questo servizio è per te.

Fase 1: L’Audit

Pochi minuti dopo l'onboarding, riceverai un questionario di 15-20 minuti per comprendere la tua situazione specifica.Analizziamo cosa hai, cosa ti manca, a chi ti rivolgi e di cosa hanno bisogno i tuoi clienti.Questa è la fase di valutazione.Quella che assicura che ciò che costruiremo funzioni per il tuo business, non basato su un modello generico.

Fase 2: Strategia Fondamentale

In base ai dati raccolti, sviluppiamo l'esatta infrastruttura email di cui hai bisogno: impostazioni dell'account, protezione del dominio e deliverability, strategia di iscrizione e la sequenza di email che accoglierà i tuoi iscritti nei primi 3 giorni dal loro ingresso nel tuo mondo.Questa è la fase decisionale.

Fase 3: Esecuzione Tecnica

Una volta definita la strategia, attiviamo e configuriamo il tuo account di email marketing con il provider scelto.⚡ Configurazione e Ottimizzazione ESP
Creazione e potenziamento del tuo profilo mittente per branding, conformità e scalabilità.⚡ Autenticazione Dominio e Setup Deliverability
Configurazione dei record SPF, DKIM e DMARC sul tuo DNS per garantire che le tue email arrivino in posta in arrivo e non nello spam.⚡ Modulo di Iscrizione "Client-Centric"
Un form progettato strategicamente e ottimizzato per il tuo pubblico e il tuo obiettivo di conversione. Raccoglie i dati giusti senza attriti.⚡ Sequenza di Benvenuto Personalizzata (3 giorni)
Scritta professionalmente, strutturata strategicamente e completamente automatizzata: tutto con il tuo tono di voce, per il tuo pubblico.⚡ Segmentazione Core per Invii Strategici
Segmenti essenziali configurati in base al tuo modello di business e alla tua base clienti. Per inviare campagne mirate senza disturbare tutti.⚡ Blueprint di Invio per 45 Giorni
Un piano d'azione semplice ed efficace che ti mostra cosa inviare nelle prime 6 settimane, con idee specifiche per il tuo business e istruzioni per mantenere la lista in salute mentre cresce. Niente più dubbi.

Le tue alternative
_{(e perché non funzionano)}

Prima di investire in un setup professionale, la maggior parte dei founder considera tre opzioni:❌ Opzione 1: Fare tutto da soloTempo stimato:
40-60 ore tra ricerche, tutorial, configurazioni sbagliate e correzioni.Rischio reale:
Setup errato → email in spam → reputazione del dominio compromessa → lista inutilizzabile.Costo nascosto:
Il tuo tempo vale €50-100/ora?
Sono €2.000-6.000 di opportunità perse.
Più il costo di riparare gli errori (se riparabili).❌ Opzione 2: Assumere un freelancer genericoCosto apparente:
€500-900Quello che ottieni:
Configurazione tecnica funzionante. Forse.Quello che NON ottieni:
Strategia personalizzata, sequenze che convertono, blueprint per i primi 45 giorni, comprensione del tuo customer journey.Risultato finale:
Un sistema che "funziona tecnicamente" ma non genera risultati. Tornerai da noi tra 6 mesi per ricostruire tutto (ma spenderai il doppio).❌ Opzione 3: Usare template preconfezionati o "quick start" dell'ESPCosto:
Gratis (in apparenza)Tempo necessario:
15-25 ore per capire come personalizzarliRischio:
Messaggi generici che non rispecchiano il tuo brand, sequenze non allineate al tuo customer journey, tassi di apertura bassi, conversioni scarse.Costo reale:
Mesi persi con un sistema mediocre mentre i tuoi competitor costruiscono relazioni solide con le loro liste.

INVESTIMENTO

€1,685.00. Una tantum.
Tutto fatto bene, dal primo giorno.
Timeline di 21 giorni dalla concessione degli accessi.Strategia personalizzata + esecuzione tecnica impeccabile + sicurezza. Completamente asincrono. Nessuna riunione richiesta._{Piani di pagamento disponibili su richiesta per clienti qualificati.}Confronto con lo standard globale:
Un setup professionale di email marketing con audit strategico costa normalmente €2.500-4.000 nel mercato internazionale (UK, USA, Nord Europa).La nostra offerta è strutturata per il mercato italiano, mantenendo la stessa qualità strategica a un prezzo accessibile per PMI serie.

Quanto ti sta costando rimandare?

Ogni mese che passa senza un sistema email strategico, il tuo business perde opportunità concrete.Facciamo i conti insieme.📊 Il costo invisibile dell'inattività
Ipotizziamo che tu generi 10 nuovi contatti al mese (da ads, referral, social, eventi).Senza un sistema email:
❌ 6-8 di questi contatti si "raffreddano" entro 30 giorni
❌ Non ricevono follow-up strutturato
❌ Dimenticano chi sei e cosa offri
❌ Non prenotano chiamate, non acquistano, non diventano clientiSe il tuo servizio medio vale €200-500:→ Perdi €1.200-4.000 al mese in opportunità non coltivate
→ Perdi €14.400-48.000 all'annoMa continui a pagare per acquisire nuovi lead, perché quelli esistenti "spariscono".Con un sistema email strategico:✅ 4-6 di quei contatti rimangono coinvolti e caldi
✅ Ricevono valore, contenuti, promemoria al momento giusto
✅ Prenotano chiamate quando sono pronti
✅ Si convertono in clienti paganti nei 30-90 giorni successiviIl calcolo è semplice:Se anche solo 2-3 contatti in più al mese si convertono grazie a un sistema email ben fatto:→ Recuperi €400-1.500/mese in vendite che oggi perdi
→ Recuperi €4.800-18.000/annoL'investimento di €1.685 si ripaga in 1-4 mesi.Tutto il resto è profitto che oggi stai lasciando sul tavolo.⏱️ Ogni mese che rimandi costa €1.200-4.000 in opportunità perse.⚠️ Più aspetti, più la tua lista esistente diventa "fredda" e irrecuperabile.

Come funziona

1️⃣ Conferma il tuo Audit + Setup qui sotto
2️⃣ Completa il questionario post-prenotazione
3️⃣ Entra nel tuo canale Slack privato
4️⃣ Fornisci gli accessi alle piattaforme richieste (es. DNS, ESP)
5️⃣ Completamento dell'Audit
6️⃣ Consegna della Strategia
7️⃣ Implementazione
8️⃣ Consegna finale (Handover)

Perché funziona

Questo non è un corso o un template. È pensiero strategico + esecuzione.
Non stai investendo in un semplice "setup".Stai investendo in:1️⃣ Competenza
Sapere di quale configurazione hai effettivamente bisogno.2️⃣ Strategia
Garantire che ogni elemento sia al servizio del tuo modello di business.3️⃣ Implementazione
Così non dovrai imparare a usare nuove piattaforme, risolvere problemi DNS o scrivere testi.4️⃣ Sicurezza
Sapere che è stato fatto bene fin dal primo giorno.Abbiamo passato anni a progettare sistemi di lifecycle per brand in crescita. Questa offerta porta la stessa precisione strategica a founder e consulenti che hanno bisogno di fondamenta solide, non di semplici aggiustamenti.

Cosa dicono i clienti

"Ci sono pochissime persone che sanno davvero mettere in pratica ciò che dicono. Ho capito d’istinto che sarebbe stata all'altezza della sua reputazione. Nel giro di poche ore, un video di 12 minuti è arrivato nella mia casella di posta. Condivisione dello schermo, ragionamenti, consigli, tattiche, suggerimenti alternativi... mi ha persino aiutato con gli aspetti più ampi della campagna. Wow. Ecco come si lavora. Non potrei raccomandarla mai abbastanza. Davvero."
— COO di un’Agenzia di Marketing B2B"I flussi, i testi, i contenuti, l'analisi e i documenti di riepilogo del progetto sono fantastici e sono andati ben oltre le mie aspettative. Grazie!" — Head of eCommerce"Il tuo feedback è stato azzeccatissimo. Quella chiarezza diretta era esattamente ciò di cui avevo bisogno. Grazie ancora."
— Consulente in Change Management Organizzativo"Sei stata così premurosa, reattiva e paziente con me. L'ho apprezzato moltissimo, specialmente per essere stata la nostra prima collaborazione."
— Consulente di Stile"Unisce l'analisi dei dati a una profonda comprensione del comportamento del pubblico per creare sistemi che fanno sentire i clienti apprezzati e compresi."
— Head of Design & UX

faqs

👉 Devo utilizzare una piattaforma email specifica?No. Lavoriamo con Kit, Klaviyo, Mailchimp, ActiveCampaign e la maggior parte dei principali ESP. Se non ne hai ancora uno, ti consiglierò quello più adatto al tuo modello di business e al tuo budget.👉 E se ho già una piccola lista?Perfetto. Analizzeremo il tuo setup attuale, salveremo ciò che funziona, sistemeremo ciò che è rotto e costruiremo su fondamenta pulite.👉 Ho bisogno di un sito web?Non necessariamente. Se non ne hai uno, possiamo creare una landing page di iscrizione dedicata o inserire il link al modulo nella tua bio dei social.👉 Cosa succede se non ho ancora chiaro il mio "obiettivo di conversione"?L'Audit (Fase 1) serve esattamente a questo. Ti aiuteremo a chiarire qual è il miglior passo successivo per i tuoi iscritti in base al tuo business.👉 È solo per chi parte da zero?No. È per chiunque abbia un'infrastruttura di email marketing incompleta o inesistente, che tu abbia 0 o 5.000 iscritti.👉 Cosa succede se ho bisogno di modifiche dopo i 21 giorni?Piccoli aggiustamenti (correzione di refusi, modifica di un link) sono inclusi. Cambiamenti significativi (riscrittura di sequenze, ristrutturazione dei flussi) saranno preventivati separatamente.

done-for-you from scratch

email marketing audit + foundational setup

You know email could be one of your most valuable assets.
But between understanding the platforms, avoiding spam folders, writing sequences that actually convert, and figuring out what to send when — it's easier to just... postpone it. Except now the cost of leaving it be is too high.So let's take it off your plate entirely.

what this is

A strategic diagnostic + complete implementation of your email marketing foundation.We assess your business model, map your customer journey, then build and configure everything you need to start collecting leads and converting them — with confidence.

who this is for

✅ Consultants and coaches who need to nurture leads into booked calls
✅ Service providers (recruiters, advisors, property investors) building authority and trust
✅ Early-stage founders starting their list properly before bad habits form
✅ Established businesses with broken or non-existent email systemsIf you're starting from scratch or your current setup isn't working, this is for you.

phase 1: the audit

Within minutes of your onboarding, you'll receive a 15-20 minute questionnaire that seeks to understand your unique situation. We look at what you've got, what you've not got, who you're serving, and what they need.This is the assessment part.
The part that ensures what we build actually works for your business, not a generic template.

phase 2: foundational strategy

Given the data, we develop the exact email infrastructure you need, covering account essentials, domain protection + deliverability, your signup strategy and the sequence of emails that will welcome your subscribers in the first 3 days of them entering your world.This is the judgement part.

phase 3: technical execution

With strategy locked in, we now open and build your email marketing account with the chosen provider.⚡ESP Configuration & OptimizationBuilding and enhancing your sender profile for branding, compliance and scalability alike.⚡Domain Authentication & Deliverability SetupSPF, DKIM, and DMARC records configured on your DNS to ensure your emails land in inboxes, not spam folders.⚡Client-Centric Signup FormStrategically designed form optimized for your audience and conversion goal. Captures the right data without friction.⚡Bespoke 3-Day Welcome Sequence for New SubscribersProfessionally written, strategically structured, and fully automated: all in your voice for your audience.⚡Core Segmentation for Strategic SendingEssential subscriber segments configured based on your business model and client base. So you can send targeted campaigns without blasting everyone.⚡45-Day Marketing Email Sending BluprintA simple and effective action plan showing what to send in your first 6 weeks, with campaign ideas specific to your business and instructions on maintaining list health as you grow. There's no guesswork.

INVESTMENT

£1,295
21 day timeline from access grant
Fully asynchronous. No meetings required._{Payment plans available upon request for qualifying clients.}

How It works

1️⃣ Confirm your Audit + Setup below
2️⃣ Complete the post-booking questionnaire
3️⃣ Join your private Slack channel
4️⃣ Grant access to the required platforms, e.g. DNS, ESP
5️⃣ Audit completion
6️⃣ Strategy delivery
7️⃣ Implementation
8️⃣ Handover

why this works

This isn't a course or a template. It's strategic thinking + execution.
You're not investing in a basic "setup."You're investing in:1️⃣ Judgment
knowing what setup you actually need2️⃣ Strategy
ensuring every element serves your business model3️⃣ Implementation
so you don't have to learn platforms, troubleshoot DNS, or write copy4️⃣ Confidence
knowing it's done right from day oneWe've spent years architecting lifecycle systems for scaling brands. This offer brings that same strategic rigor to founders and consultants who need foundations, not overhauls.

what clients have said

"Your feedback was spot on. That direct clarity is exactly what I needed. Thank you again"
- Organisational Change Consultant"You've been so thoughtful, responsive and patient with me. I really appreciate that, especially for a first time working together."
- Style Consultant

faqs

👉 Do I need to be on a specific email platform?No. I work with Kit, Klaviyo, Mailchimp, ActiveCampaign, and most major ESPs. If you don't have one yet, I'll recommend the best fit for your business model and budget.👉 What if I already have a small list?Perfect. We'll audit your current setup, preserve what's working, fix what's broken, and build on top of a clean foundation.👉 Do I need a website?Not necessarily. If you don't have one, we can create a standalone signup landing page or link the form from your social bio. If you don't own a domain, the URL will be leaning on a shared subdomain.👉 What if I'm not sure what my "conversion goal" is yet?That's exactly what the Audit (phase 1) is for. We'll help you clarify the best next step for your subscribers based on your business model.👉 Is this only for people starting from scratch?No. This is for anyone whose email marketing foundation is broken, incomplete, or non-existent — whether you have 0 subscribers or 5,000.👉 What if I need changes after the 21 days?Minor tweaks (fixing a typo, adjusting a link) are included.
Significant changes (rewriting sequences, restructuring flows) are scoped separately with The Pinpoint or The Compass as appropriate.👉 Will this work for my industry?Yes. This is industry-agnostic. Whether you're in property, consulting, coaching, e-commerce, or services — the principles of trust, segmentation, and conversion apply universally.

clarity in 48 hours

the pinpoint

For when you sense something's off — and want a second set of eyes.

You know your system well enough to feel when something isn't quite right.A message that doesn't land the way it should.
A sequence that technically works, but feels misaligned.
A customer pattern you can read, but can't explain.
A decision where the options are all defensible — but one is correct.The Pinpoint is a contained diagnostic review designed to confirm or correct your instinct.This isn't a retainer, a rebuild or a workshop.Just high-judgment analysis of one specific issue — delivered in 48 hours.

What This Is For

Use The Pinpoint when you need an outside perspective on:👉 A messaging or positioning asset that doesn't feel inevitable yet
👉 An email or lifecycle sequence that should be doing more
👉 A customer behaviour pattern you can't quite decode
👉 A strategic decision where you want external confirmation before committingOne asset. One question. One review.
You provide the material. We provide the structural diagnosis.
_{(Shared via secure Google Drive or Dropbox.)}

What You Receive (Within 48 Hours)

1) Diagnostic Video Review (7–10 minutes)A structured walkthrough that identifies:✅ What's actually causing the friction (not the surface symptom)
✅ What it's costing you in momentum, trust, or opportunity
✅ What needs to change — and what can be left alone2) Written Findings & RecommendationsClear, actionable notes outlining:
✅ The core structural issue
✅ The corrective principle
✅ The specific change or decision required
✅ What not to prioritize nextNo frameworks for their own sake.
Just judgment you can act on._{Optional Add-On: 30-minute clarification call (+£99)
For refining the diagnosis or pressure-testing execution decisions.}

Investment

£199 per diagnostic
48-hour asynchronous delivery

• Book The Pinpoint

Who This Is For

This makes sense if you:💪 Already have strong instincts about your brand and systems
💪 Want external validation or correction before committing resources
💪 Value precision over volume
💪 Make decisions quickly once the underlying issue is clear
💪 Prefer clarity to consensus

Who This Is Not For

This is not:🛑 Ongoing support or implementation
🛑 A replacement for full strategy or systems work
🛑 Reassurance without honest assessment
🛑 Hand-holding through execution

The outcome

1️⃣ One issue isolated.
2️⃣ One clear direction confirmed.
3️⃣ One decision made easier.The clarity you'd eventually find yourself — delivered in days, not weeks.

• Book The Pinpoint

what clients have said

"Your feedback was spot on. That direct clarity is exactly what I needed. Thank you again"
- Organisational Change Consultant"You've been so thoughtful, responsive and patient with me. I really appreciate that, especially for a first time working together."
- Style Consultant

Your strategic north star for 30 days

the compass

what is the compass?

Ad the founder, director and head of marketing, you do not need more meetings, more noise, or more scattered advice. You already know there's a mountain of actions you could do. But that's not why you're here.Your question is: which of them is actually worthwhile - for you, and your business?You need a clear mind, a defined direction, and someone with strong judgment in your corner — without adding another weekly call to your already very full and occupied calendar.The Compass is a 30-day asynchronous advisory container designed for leaders who want sharp thinking, quick calibration, and structural guidance without interruption or overwhelm.This is strategic partnership without the unnecessary rituals.

How It Works

For 30 days, you send us:⚡ Strategic questions
⚡ Customer journeys
⚡ Email flows
⚡ Offers or funnels
⚡ Messaging
⚡ Data patterns
⚡ Problems, pivots, decisions
⚡ Anything that requires judgment or refinementUp to 8 submissions per month.You’ll receive a response within 24–48 hours, either via Loom or written directive — whichever best serves the issue. We'll communicate via Slack.

what you receive

⭐ High-Precision Advisory
You get my strategic brain on-demand.
No waiting for Thursday’s call. No talking for the sake of talking.
Just solutions.⭐ Structural Thinking
I help you see the architecture behind what you’re building — what strengthens it, what weakens it, what needs rerouting.⭐ Pattern Recognition
I catch the things you can’t see because you’re inside the system.⭐ Behavioural Insight
Why customers aren’t acting the way you expect — and how to change that.⭐ Optional Live Call Add-On (+£99)
A sharp, focused 30-minute calibration call — only if you want it.

INVESTMENT

£1,299/mth
Cancel anytime

Who This Is For

✅ Founders with an active business but lacking direction driven by experience and conviction
✅ Strategic operators who want a second mind to verify and validate operations
✅ Creatives who need structural insight
✅ DTC, SaaS, consultants — if your audience is human, this works
✅ People who actually implement and don’t need babysitting
✅ Leaders who value clean thinking over chaos

Who This Is Not For

🛑 People who need constant meetings
🛑 Those who want ''yes-men'', and can’t make decisions without consensus
🛑 Those who want permission, not strategy
🛑 People unwilling to share real materials

the result

👉 A month of direction, clarity, and smart next steps — delivered without draining your time, energy, or attention.Expect that:
👉 You become more decisive.
👉 Your systems become more coherent.
👉 Your outcomes become more consistent.

• Find My Compass

what partners have said

"The flows, copy, content, analysis and project overview document are great, and beyond my expectations so thank you!"
- Head of eCommerce & Marketing"Your feedback was spot on. That direct clarity is exactly what I needed. Thank you again"
- Organisational Change Consultant"You've been so thoughtful, responsive and patient with me. I really appreciate that, especially for a first time working together."
- Style Consultant

A Structural Review of Your Retention Ecosystem

the bluprint

what is the bluprint?

When the business works, but the numbers don’t reflect it…
When the audience loves you, but the backend doesn’t…
When growth feels heavy, inconsistent, or unpredictable…It’s almost always a structural problem — not a creative one.The Bluprint is a deep-dive architectural diagnostic of your email and retention ecosystem, using your lifecycle systems as the primary lens to understand how customers move, decide, and stay.Email is where your retention architecture reveals itself.
The Bluprint traces what’s happening there — and what it tells us about the rest of the system.This isn’t a surface-level audit.
It’s not a list of best practices or marketing clichés.It’s a full analysis of how your email and lifecycle system is built, why it’s producing the results it is, and what must change to elevate the situation — across the entire customer journey.This is the work you do before scaling.
Before hiring.
Before rebuilding.
Before burning out.

What’s Analysed

Every critical component of your email-led growth and retention ecosystem:Acquisition → Activation → Conversion → Post-Purchase → Retention
With email and lifecycle sequencing as the spine, we examine:⚡ Core email flows and lifecycle structure
⚡ Campaigns and ongoing messaging patterns
⚡ Sequencing, timing, and behavioural triggers
⚡ Segmentation logic (or lack of it)
⚡ Customer journey gaps and drop-off points
⚡ Audience behaviour and response patterns
⚡ Offer structure and value perception
⚡ Confidence leaks and friction points
⚡ Repetition or dilution in messaging
⚡ Missing or misaligned structural touchpoints
⚡ Systemic bottlenecks suppressing retention and revenueThis isn’t an audit.
This is architectural forensics.

what you receive

⭐ Intake
You submit your email systems, lifecycle flows, numbers, assets, and context.⭐ Full Structural Diagnostic
We map the architecture of your email and retention ecosystem — what connects, what leaks, and what must change.⭐ 20–25 Minute Video Breakdown
A guided walkthrough of the analysis:
what’s working, what’s undermining growth, and the root causes behind your symptoms.⭐ 10–15 Page Structural Report
Clear, calm, and precise.
You see exactly what’s happening — and what to do next.
No fluff. Just truth and direction.⭐ Optional: Live Call Add-On (+£199)
A focused 60-min strategic session to shape next moves, if needed.

INVESTMENT

£2,199
28 day delivery

Who This Is For

✅ Founders preparing to scale without breaking their backend
✅ Operators fixing inconsistent retention or revenue patterns
✅ Creators with strong front-end and weak lifecycle infrastructure
✅ Directors who feel their system “isn’t matching the front-end”
✅ CEOs and founders who want to stop guessing and start building with clarity

Who This Is Not For

🛑 Brands unwilling to share real data or systems
🛑 People looking for motivation instead of analysis
🛑 Those wanting implementation done-for-you
🛑 People hoping for shortcuts

the result

👉 A clear map of what’s broken, what’s missing, and what will actually move the needle.It’s the plan you wish you had months ago.
The architecture your brand deserves.

• Build my Bluprint

what partners have said

"The flows, copy, content, analysis and project overview document are great, and beyond my expectations so thank you!"
- Head of eCommerce & Marketing"Your feedback was spot on. That direct clarity is exactly what I needed. Thank you again"
- Organisational Change Consultant"You've been so thoughtful, responsive and patient with me. I really appreciate that, especially for a first time working together."
- Style Consultant

nail your first impression

the welcome email audit

what is this audit?

A fast, focused analysis of the very first email your new subscriber receives after opting in.This isn’t about a full journey teardown — it’s about the crucial first impression.You’ll get a sharp, strategic read on:- What the email signals about your brand (and what it doesn’t)
- What emotional tone you're setting — and how that affects future engagement
- How you're wasting or missing trust-building moments
- Where your email is leaking attention or confusing your customer
- A few quick-win optimisations that instantly elevate the experienceBecause first impressions compound. And when the first email falls flat, so does your funnel.

Who is it for?

This is ideal if you're a DTC brand founder or eCom/marketing director who:- Already has a welcome email in place
- Knows it’s underperforming — whether it’s just not “on-brand”, failing to convert
- Wants sharp, clear strategic insight without hiring a full agency
- Needs to stop guessing what’s “off” and start fixing what matters

What's included?

Includes:- Real-time breakdown of your email from the perspective of your ideal customer
- What’s working, what’s missing, and why it matters
- Actionable tweaks (no waffling 😉, pure explanations and signals only)
- Strategic framing of how your welcome email could feed your lifecycle goals⏲️ Delivered in a 7-10 min video recorded personally by Bushra, the director of Tenet Studio.

How does it work?

1. You place an audit order (how’d you like the lil rhyme? 😂) here
2. I’ll email you to confirm the welcome email in question and anything specific you’ve got on your mind.
3. Within 72 hours, you’ll receive your audit video :)

Your welcome email sets the tone for everything.

If you’re not 100% sure it’s working, let’s fix that.Get a personal audit of your very first email — so your backend stops bottlenecking your brand.

• Audit My Welcome Email

prime your backend for trust

Retention Readiness

Who is it for?

DTC founders, Heads of Marketing, and e-commerce leads who have great front-end demand but an email backend that leaks trust and revenue. It's simply not up to standard.You want one clear move that fixes the most damaging technical & flow problems, proves ROI, and makes scaling retention easy.So, let's touchup your two most important touchpoints:1) someone's just joined (welcome email)2) someone's just bought (post-purchase order confirmation)

What you get (done-for-you)

1) Domain & deliverability configuration — SPF, DKIM, DMARC and basic deliverability checks so your sends land where they should.2) 5 strategic segments unique to your brand — sensible, revenue-focused segmentation (e.g., active buyers, lapsed, high-value, recent non-purchasers, at-risk) set up in your ESP with the correct conditions, for use in flows and strategic campaigns alike.3) Conversion-driven signup experience — optimized sign-up form + thank-you flow to increase conversion and capture the right data for segmentation.4) Two revised emails, done-for-you:a) Welcome email — tone, brand voice, and trust architecture that turns curious subscribers into buyers.b) Post-purchase email — crafted to reduce buyer’s remorse, increase LTV and prime customers for future touches.
Both copy + basic template ready to send.Turnaround: 7–10 business days from access grant.

Bonuses

Bonus 1 — 30-minute Implementation Call
We’ll walk you through changes, hand over access, and show you how to reuse and replicate the work. Clear next steps, no guesswork.Bonus 2 — Customer Journey Flowchart
A concise flowchart that maps the key pre- and post-purchase touchpoints and shows exactly where email is used to build trust and drive repurchase. Use it in briefs or stakeholder updates.Bonus 3 — Quick Test Plan
Three prioritized subject/body/segment tests you can run in the next 30 days to capture immediate impact from the work we’ve done.

Within 7–10 days you’ll have:

a deliverability baseline, the core segments needed to target high-value customers, a conversion-primed signup, and two high-intent emails that restore trust and increase the chance of quick second purchases.

investment

Retention Readiness: £1,950
Bonus 1 — Implementation Call: £250
Bonus 2 — Customer Journey Flowchart: £150
Bonus 3 — Quick Test Plan: £300Total Value: £2,650Your Investment: £650 ✅

• Book retention readiness

From dissonance to coherence

FLOW ARCHITECTURE

Rebuild the flows quietly leaking your revenue.

Your inbox is already working — just not at the level your brand deserves. When your core flows are outdated, disconnected, or built on old logic, you lose trust and sales in silence.Flow Architecture gives you a complete rebuild of your 3 most critical lifecycle flows — redesigned for clarity, coherence, and conversion.

why it matters

Most DTC brands build their flows once and never revisit them.
Meanwhile, your brand evolves, your product changes, and your customers grow — but your backend stays static.That gap creates incoherence. It’s not that your emails are bad; they’re just out of sync.
And that’s what Flow Architecture repairs — elegantly, and fast.

What's included?

A full rebuild of 3 key lifecycle flows — strategy, mapping, and delivery.We audit everything from logic and segmentation to timing and tone.You’ll receive:⭐ Strategy Audit – full review of your existing flows, structure, and logic.⭐ Rebuild + Mapping – strategic overhaul of 3 core flows aligned to your voice, product, and growth goals.⭐ Delivery + Walkthrough – mapped visually in Figma or Miro, with a detailed video walkthrough for your team.All delivered within 28 days. Includes one revision loop.

What it solves

Weak flows show up as:- Quiet churn
- Unsubscribes
- Low conversions
- Declining engagement
- Confused customer support requests
- Repeated one-off fixes that never stickWhen your flows are structured properly, they handle up to 60% of your retention potential — silently, automatically, and in alignment with your brand.

Why it works

This isn’t template work.
It’s precision infrastructure for how your customers actually move, think, and buy.When the backend runs smoothly, your team has room to focus on creative growth — and your customers feel safe, seen, and satisfied.

who it's for

Founders and teams who already have:- Great products
- Strong creative assets
- Solid marketing foundations…but know their backend hasn’t been touched in months.This is your low-lift, high-impact reset. A strategic rebuild that restores flow — in every sense of the word.P.S. this is our only DFY offering.

investment

£3,000 (one-off)
Delivery: 28 days
Includes: 1 revision loop

Ready to rebuild your backend with intention?

You know its high time you match the brilliant visuals you've invested in with a backend that supports it fully.This is your low-lift, high-impact starting point. A true container that solves the core problem where it counts most.Book your slot 👇

• Architect My Flows

The premium partnership

touchpoint transformation

Build the backend your brand deserves.

Your brand is already powerful. The audience trusts you.
But behind the scenes, your backend isn’t built to carry that same brilliance.Touchpoint Transformation is a full lifecycle partnership — where we re-engineer your retention ecosystem so every email, automation, and campaign quietly compounds trust and revenue.

The Shift

This isn’t about doing more.
It’s about doing smarter — with evergreen systems that sustain growth without constant content pressure.When your backend is aligned, your marketing stops being reactive and starts being reliable.
You gain clarity, breathing room, and consistency that amplifies everything else you’re already doing right.

What We Do Together

👉 Lifecycle Strategy- Full audit of your current flows (welcome → churn)
- Quarterly roadmap with prioritised experiments and actions
- Strategic rebuild and optimisation of up to 2 flows per month👉 Campaign Strategy- Up to 4 campaigns per month: concept, segmentation, and logic
- Data-led retention plays that deepen connection and work alongside your eCommerce strategy
- Full campaign calendar design and alignment with your marketing rhythm👉 Team Collaboration- Bi-weekly 60-min strategic calls (2x/month)
- Ongoing Slack access for fast collaboration and async support
- Liaison with internal creatives or marketing leads to ensure cohesion across marketing channels

The Result

Your backend becomes an elegant, self-sustaining system that:- Runs as intended even when you rest and travel
- Mirrors your voice, values, and customer experience
- Strengthens trust, loyalty, and lifetime value — quietlyIt’s structure, without rigidity.
Strategy, without overwhelm.
Support, without noise.

Who It’s For

You’re the founder, CMO/Head of Marketing or Head of eCommerce of a scaling 7-figure DTC brand with a real audience across channels and community platforms.
You’re visible, trusted, and growing — but your backend hasn’t caught up.You want:- A strategic partner, not an agency
- A system that supports your team, not replaces it
- A retention engine that reflects your brilliance
- You respect customer relationships as deeply as you respect profit.
And:- You’re ready to stop patching gaps — and start building something lasting.

Investment

£6,555/month for the first 3 partners.3-month minimum commitmentYou’re not buying “email strategy.”You’re investing in clarity, stability, and trust that scales.

transform your customer journey into your most valuable asset.

Open the doors to our partnership 👇

• Apply now

HONESTY | INTEGRITY | CLARITY

tenet studio

Tenet Studio is a boutique retention and lifecycle architecture consultancy for scaling brands with strong identities and weak backends.We rebuild the systems customers move through — the flows, frameworks, and decision points that quietly determine whether people return, repurchase, or disappear.Our work is judgement-first and noise-free:
we diagnose what’s actually breaking trust, design structures that mirror the emotional promise of your brand, and engineer backend experiences that earn silently.When your systems operate with clarity and coherence, retention becomes a natural outcome, not a constant effort.

about the founder

Hi, I’m Bushra :)I run Tenet Studio with the HIC framework: honesty, integrity and clarity. If we’ve already met, you’ll know those are my non-negotiable values, and the Studio has been built with those pillars first and foremost.I’m a firm believer that business exists to solve problems and that you must act with intention and responsibility. Being the eldest of 5, both of those mentalities come to me fairly easily and are a big part of my identity.My work sits at the intersection of lifecycle strategy, emotional intelligence, and clean execution. I care about how a brand makes people feel just as much as how it performs.Before I ever talk about flows or data, I look at the relationship a brand has with its audience — what’s working, what’s cracking, and what’s quietly eroding trust.I’m here for the founders who built something magnetic on the front-end, only to realise their backend hasn’t kept up. The ones who are done with hacks, done with generic automation packs, and want a system that feels as thoughtful as everything else they do.If that’s you — you’re in the right place :)

• Begin My Journey

TENET STUDIO

TERMS & CONDITIONS

Tenet Studio values honesty, integrity and clarity.
The terms below act as our contract with all clients, no matter the scope of services. When you pay for any of our services, you accept these conditions. As such, this contract is designed to be clear and precise, setting expectations for both parties without any fine print.

keywords

Service Provider:
Tenet Studio LtdClient:
Official Company Name, e.g. Your Company LtdClient Contact:
Representative of Client, e.g. Founder/CEO, Head of ECommerce, Head of Marketing, etc.

1. Scope of Services

1.1. The Service Provider agrees to provide the Client with the services outlined in their pre-determined productised service offerings.1.2. No productised offerings include maintenance. All support work shall be scoped, and compensated for, "by project" for creating or modifying significant elements, and "by hour" for fixing and maintenance.1.3. Should any delays or unforeseen circumstances occur, the Service Provider and the Client agree to keep the other party informed in a timely manner.

2. Initiating the Services

2.1. The Service Provider will begin providing the services after payment has been successfully processed and settled.2.2. In cases where instalments have been arranged, the first payment must be successfully processed and settled.

3. Payment and Payment Terms

3.1. Payment(s) will be made directly via the product page, payment link, QR code or invoice provided.3.2. For larger projects, payment options are available upon request.3.3. Payment(s) must be made within five (5) business days of invoice issuance. Late fees will be charged at a rate of 2% per week on overdue invoices. The Service Provider reserves the right to halt all work if payments are delayed beyond this period.3.4. This contract is non-cancellable and non-refundable once payment has been processed, except in cases of termination as outlined in Section 5 and Section 6.

4. Duration

4.1. Class A engagements are retainers, rolling by the month.4.2. Class B engagements last for 6 weeks.4.3. Class C engagements last for 3-4 weeks.4.4. Class D engagements last for 11-20 days.4.5. Class E engagements last up to 10 days.4.6. Class S engagements are bespoke and the duration will be specified in writing at the time of sharing payment details.4.7. Where suitable to both parties, the opportunity to continue collaborating together exists.4.8. Either party may terminate this contract with a 15-day written notice.

5. Termination

5.1. Either party may terminate this contract immediately in the event of a material breach by the other party. Notice of termination shall be provided in writing.5.2. In the event of termination, the Service Provider shall still be entitled to payment for all completed work and any time spent on the project up to the termination date.

6. Spontaneous Termination for Protracted Inactivity or Unresponsiveness

6.1. Automatic Termination: This contract shall be subject to automatic termination if either party exhibits protracted inactivity or unresponsiveness.6.2. Protracted Inactivity: For the purposes of this clause, "protracted inactivity" shall be defined as the failure to perform any contractual duties or engage in required activities for a continuous period. The period of inactivity shall vary depending on the urgency of the task and the goal to be achieved, but shall not exceed 10 days for engagements in Classes A, B, C, and S. For engagements in Classes D and E, this shall not exceed 5 days.6.3. Unresponsiveness: For the purposes of this clause, "unresponsiveness" shall be defined as the failure to respond to any communications, requests, or obligations from the other party within a period. The period of unresponsiveness shall vary depending on the urgency of the communication and the goal to be achieved, but shall not exceed 10 days for engagements in Classes A, B, C, and S. For engagements in Classes D and E, this shall not exceed 5 days.6.4. Notice of Inactivity or Unresponsiveness: If one party believes the other party has exhibited protracted inactivity or unresponsiveness, the concerned party must send a written notice to the inactive or unresponsive party. If the inactivity or unresponsiveness is not remedied within the defined period of urgency, the contract will terminate automatically.6.5. Effect of Termination: Upon automatic termination under this clause, all obligations under this contract shall cease, except for those that are explicitly intended to survive termination, and neither party shall have any further liability to the other except for obligations accrued prior to the termination.

7. Responsibilities of the Service Provider

7.1. To perform the services in a professional manner and maintain regular communication with the Client.7.2. To ensure all efforts are aligned with known best practices.

8. Responsibilities of the Client Contact

8.1. To cooperate with the Service Provider by providing or procuring any assets and access required for the successful execution of the service detailed in Part 1. Scope of Services.8.2. To ensure timely provision of necessary feedback and approvals to enable the Service Provider to effectively deliver the services.8.3. To respond to any inquiries from the Service Provider within a reasonable time frame to ensure smooth project execution.8.4. In the event the Client Contact fails to provide the necessary assets or feedback within a reasonable time frame, the Service Provider reserves the right to extend project deadlines or charge additional fees.

9. Remote Work & Meetings

9.1. The Services will be performed remotely, with both parties free to travel and work from various time zones as required.9.2. Any meetings must be agreed to by both parties in advance.9.3. Meetings are expected to be attended on time by both parties (with a five-minute grace period), and any changes to the meeting schedule must be communicated at least 24 hours in advance, except in exceptional circumstances.9.4. Failure to attend a scheduled meeting without prior notice will result in the Client being charged for the entire day as if the meeting had taken place.9.5. Both parties agree to respond to communications within a reasonably short time frame to ensure smooth execution and expedite the project.

10. Software License

10.1. Any software licences or digital tools required to produce high-quality and favourable results in the Client's favour shall be procured and maintained by the Client at their expense, unless they are already in the Service Provider’s availability.

11. Confidentiality

11.1. Both parties agree to maintain the confidentiality of any proprietary or sensitive information shared during the course of this contract.

12. Limitation of Liability

12.1. The Service Provider's liability shall be limited to the fees paid by the Client for the services rendered under this contract.12.2. The Service Provider shall not be liable for any indirect, incidental, or consequential damages arising out of or in connection with the services provided under this contract.

13. Indemnification

13.1. Each party shall indemnify and hold harmless the other party from and against any and all claims, damages, losses, liabilities, and expenses arising out of or in connection with any breach of this contract by the indemnifying party.

14. Ownership of Work

14.1. All work created by the Service Provider under this contract shall be owned exclusively by the Client upon full payment for the services rendered.14.2. The Service Provider may add their contributions to the Client’s company to the Service Provider’s portfolio.

15. Attribution

15.1. The Service Provider is fully authorized to claim credit for the results produced for the Client in their portfolio. This may include showcasing general outcomes (e.g., metrics achieved) and the Client’s brand logo on the Service Provider’s website and channels, provided it does not disclose proprietary deliverables without prior written consent from the Client.15.2. In specific cases, the Client might be selected to offer testimonials or reviews. Should this happen, the Service Provider will contact the Client to provide guidance during this process.

16. Intellectual Property (IP)

16.1. All work created specifically for the Client under this contract shall be owned exclusively by the Client upon full payment for services rendered, except where attribution rights are granted under Section 15.16.2. All work created specifically for the Client under this contract shall be owned exclusively by the Client upon full payment for services rendered.16.3. Unauthorized use, distribution, or resale of the Service Provider’s intellectual property shall result in a penalty of £10,000 per breach.

17. Dispute Resolution

17.1. Any dispute arising out of or in connection with this contract shall be resolved through mediation by a mutually agreed-upon mediator. If mediation is unsuccessful, the dispute shall be resolved through binding arbitration in accordance with the rules of the London Court of International Arbitration (LCIA).

18. Force Majeure

18.1. Neither party shall be liable for any delay or failure to perform its obligations under this contract due to circumstances beyond their reasonable control, including but not limited to illness, pandemics, or government actions.

19. Entire Agreement

19.1. This contract constitutes the entire agreement between the parties and supersedes all prior agreements and understandings, whether oral or written, relating to the subject matter herein.