a boutique studio

Email marketing Architects of retention

Elegant email systems. Seamless retention. Sustainable growth.We help scaling DTC brands close the gap between what customers feel on the front-end — and what they experience behind the scenes.

• 15-min free consult
• Enroll in The Marketing Guild

TESTIMONIALS

what our partners say

Real feedback from real businesses who share our values and have experienced transformational clarity from our strategic approach.

WAY OF WORKING

Our Philosophy

The foundations of every strategy we build — where retention becomes an expression of trust.

case study

How we made £240K+ in 1 year with flows

This 27-minute breakdown shows you the strategic thinking behind how we rebuilt a DTC brand’s lifecycle flows from scratch — and generated £246,150+ in automated revenue without increasing ad spend or producing new content.

• watch the case study

our tenets

the hic framework

Our foundation is built on 3 core values that guide every client relationship and strategic decision.

contact

get in touch

• Calendly
• Substack
• LinkedIn

nail your first impression

the welcome email audit

what is this audit?

A fast, focused analysis of the very first email your new subscriber receives after opting in.This isn’t about a full journey teardown — it’s about the crucial first impression.You’ll get a sharp, strategic read on:- What the email signals about your brand (and what it doesn’t)
- What emotional tone you're setting — and how that affects future engagement
- How you're wasting or missing trust-building moments
- Where your email is leaking attention or confusing your customer
- A few quick-win optimisations that instantly elevate the experienceBecause first impressions compound. And when the first email falls flat, so does your funnel.

Who is it for?

This is ideal if you're a DTC brand founder or eCom/marketing director who:- Already has a welcome email in place
- Knows it’s underperforming — whether it’s just not “on-brand”, failing to convert
- Wants sharp, clear strategic insight without hiring a full agency
- Needs to stop guessing what’s “off” and start fixing what matters

What's included?

Includes:- Real-time breakdown of your email from the perspective of your ideal customer
- What’s working, what’s missing, and why it matters
- Actionable tweaks (no waffling 😉, pure explanations and signals only)
- Strategic framing of how your welcome email could feed your lifecycle goals⏲️ Delivered in a 7-10 min video recorded personally by Bushra, the director of Tenet Studio.

How does it work?

1. You place an audit order (how’d you like the lil rhyme? 😂) here
2. I’ll email you to confirm the welcome email in question and anything specific you’ve got on your mind.
3. Within 72 hours, you’ll receive your audit video :)

Your welcome email sets the tone for everything.

If you’re not 100% sure it’s working, let’s fix that.Get a personal audit of your very first email — so your backend stops bottlenecking your brand.

• Audit My Welcome Email

prime your backend for trust

Retention Readiness

Who is it for?

DTC founders, Heads of Marketing, and e-commerce leads who have great front-end demand but an email backend that leaks trust and revenue. It's simply not up to standard.You want one clear move that fixes the most damaging technical & flow problems, proves ROI, and makes scaling retention easy.So, let's touchup your two most important touchpoints:1) someone's just joined (welcome email)2) someone's just bought (post-purchase order confirmation)

What you get (done-for-you)

1) Domain & deliverability configuration — SPF, DKIM, DMARC and basic deliverability checks so your sends land where they should.2) 5 strategic segments unique to your brand — sensible, revenue-focused segmentation (e.g., active buyers, lapsed, high-value, recent non-purchasers, at-risk) set up in your ESP with the correct conditions, for use in flows and strategic campaigns alike.3) Conversion-driven signup experience — optimized sign-up form + thank-you flow to increase conversion and capture the right data for segmentation.4) Two revised emails, done-for-you:a) Welcome email — tone, brand voice, and trust architecture that turns curious subscribers into buyers.b) Post-purchase email — crafted to reduce buyer’s remorse, increase LTV and prime customers for future touches.
Both copy + basic template ready to send.Turnaround: 7–10 business days from access grant.

Bonuses

Bonus 1 — 30-minute Implementation Call
We’ll walk you through changes, hand over access, and show you how to reuse and replicate the work. Clear next steps, no guesswork.Bonus 2 — Customer Journey Flowchart
A concise flowchart that maps the key pre- and post-purchase touchpoints and shows exactly where email is used to build trust and drive repurchase. Use it in briefs or stakeholder updates.Bonus 3 — Quick Test Plan
Three prioritized subject/body/segment tests you can run in the next 30 days to capture immediate impact from the work we’ve done.

Within 7–10 days you’ll have:

a deliverability baseline, the core segments needed to target high-value customers, a conversion-primed signup, and two high-intent emails that restore trust and increase the chance of quick second purchases.

investment

Retention Readiness: £1,950
Bonus 1 — Implementation Call: £250
Bonus 2 — Customer Journey Flowchart: £150
Bonus 3 — Quick Test Plan: £300Total Value: £2,650Your Investment: £650 ✅

• Book retention readiness

expert consulting in your pocket

Strategy Soundboard

For when you already have a team — but need someone to think with.

Your team’s building. Your brand’s growing. You’re ready to get your systems in place.But the inbox? It’s getting noisier, messier, and harder to manage.You’re not looking for another agency.You’re looking for a sharp mind and a strategic mirror.A place to soundboard your ideas, get perspective on your backend, and finally move forward with clarity — without adding chaos or complexity.That’s what the Strategy Soundboard is for.

Who is it for?

You're the right fit, if:- You’ve already got in-house execution (copy/design)
- You’re tired of reactive campaigns and neglected flows
- You want smarter segmentation, better offers, or refined messaging
- You’re craving clear, calm retention strategy — without the overwhelm of another full-time hire
- You’ve seen how good your brand can be — and want your backend to rise to meet it

What's included?

📞 1x Monthly Strategy Call
60-min call to dissect your backend goals, offer clarity, and direct your team’s next actions🗂 2x Async Check-ins
Voice notes, Looms or Slack async feedback to support execution, strategy, or prioritisation between callsThis isn’t mentorship. This is premium consulting — sharp, intentional, and always focused on your customer’s lived experience with your brand.

Why it works

Your time is precious.And so is your customer’s attention.That’s why every minute of this engagement is designed to bring clarity, momentum, and smart decision-making to your retention strategy.You're not just buying time — you're investing in better thinking.

ready to soundboard smarter?

One seat per team. Cancel anytime.

• APPLY NOW

From dissonance to coherence

FLOW ARCHITECTURE

Rebuild the flows quietly leaking your revenue.

Your inbox is already working — just not at the level your brand deserves. When your core flows are outdated, disconnected, or built on old logic, you lose trust and sales in silence.Flow Architecture gives you a complete rebuild of your 3 most critical lifecycle flows — redesigned for clarity, coherence, and conversion.

why it matters

Most DTC brands build their flows once and never revisit them.
Meanwhile, your brand evolves, your product changes, and your customers grow — but your backend stays static.That gap creates incoherence. It’s not that your emails are bad; they’re just out of sync.
And that’s what Flow Architecture repairs — elegantly, and fast.

What's included?

A full rebuild of 3 key lifecycle flows — strategy, mapping, and delivery.We audit everything from logic and segmentation to timing and tone.You’ll receive:⭐ Strategy Audit – full review of your existing flows, structure, and logic.⭐ Rebuild + Mapping – strategic overhaul of 3 core flows aligned to your voice, product, and growth goals.⭐ Delivery + Walkthrough – mapped visually in Figma or Miro, with a detailed video walkthrough for your team.All delivered within 28 days. Includes one revision loop.

What it solves

Weak flows show up as:- Quiet churn
- Unsubscribes
- Low conversions
- Declining engagement
- Confused customer support requests
- Repeated one-off fixes that never stickWhen your flows are structured properly, they handle up to 60% of your retention potential — silently, automatically, and in alignment with your brand.

Why it works

This isn’t template work.
It’s precision infrastructure for how your customers actually move, think, and buy.When the backend runs smoothly, your team has room to focus on creative growth — and your customers feel safe, seen, and satisfied.

who it's for

Founders and teams who already have:- Great products
- Strong creative assets
- Solid marketing foundations…but know their backend hasn’t been touched in months.This is your low-lift, high-impact reset. A strategic rebuild that restores flow — in every sense of the word.P.S. this is our only DFY offering.

investment

£3,000 (one-off)
Delivery: 28 weeks
Includes: 1 revision loop

Ready to rebuild your backend with intention?

You know its high time you match the brilliant visuals you've invested in with a backend that supports it fully.This is your low-lift, high-impact starting point. A true container that solves the core problem where it counts most.Book your slot 👇

• apply now

The premium partnership

touchpoint transformation

Build the backend your brand deserves.

Your brand is already powerful. The audience trusts you.
But behind the scenes, your backend isn’t built to carry that same brilliance.Touchpoint Transformation is a full lifecycle partnership — where we re-engineer your retention ecosystem so every email, automation, and campaign quietly compounds trust and revenue.

The Shift

This isn’t about doing more.
It’s about doing smarter — with evergreen systems that sustain growth without constant content pressure.When your backend is aligned, your marketing stops being reactive and starts being reliable.
You gain clarity, breathing room, and consistency that amplifies everything else you’re already doing right.

What We Do Together

👉 Lifecycle Strategy- Full audit of your current flows (welcome → churn)
- Quarterly roadmap with prioritised experiments and actions
- Strategic rebuild and optimisation of up to 2 flows per month👉 Campaign Strategy- Up to 4 campaigns per month: concept, segmentation, and logic
- Data-led retention plays that deepen connection and work alongside your eCommerce strategy
- Full campaign calendar design and alignment with your marketing rhythm👉 Team Collaboration- Bi-weekly 60-min strategic calls (2x/month)
- Ongoing Slack access for fast collaboration and async support
- Liaison with internal creatives or marketing leads to ensure cohesion across marketing channels

The Result

Your backend becomes an elegant, self-sustaining system that:- Runs as intended even when you rest and travel
- Mirrors your voice, values, and customer experience
- Strengthens trust, loyalty, and lifetime value — quietlyIt’s structure, without rigidity.
Strategy, without overwhelm.
Support, without noise.

Who It’s For

You’re the founder, CMO/Head of Marketing or Head of eCommerce of a scaling 7-figure DTC brand with a real audience across channels and community platforms.
You’re visible, trusted, and growing — but your backend hasn’t caught up.You want:- A strategic partner, not an agency
- A system that supports your team, not replaces it
- A retention engine that reflects your brilliance
- You respect customer relationships as deeply as you respect profit.
And:- You’re ready to stop patching gaps — and start building something lasting.

Investment

£6,555/month for the first 3 partners.3-month minimum commitmentYou’re not buying “email strategy.”You’re investing in clarity, stability, and trust that scales.

transform your customer journey into your most valuable asset.

Open the doors to our partnership 👇

• Apply now

TENET STUDIO

TERMS & CONDITIONS

Tenet Studio values honesty, integrity and clarity.
The terms below act as our contract with all clients, no matter the scope of services. When you pay for any of our services, you accept these conditions. As such, this contract is designed to be clear and precise, setting expectations for both parties without any fine print.

keywords

Service Provider:
Tenet Studio LtdClient:
Official Company Name, e.g. Your Company LtdClient Contact:
Representative of Client, e.g. Founder/CEO, Head of ECommerce, Head of Marketing, etc.

1. Scope of Services

1.1. The Service Provider agrees to provide the Client with the services outlined in their pre-determined productised service offerings.1.2. No productised offerings include maintenance. All support work shall be scoped, and compensated for, "by project" for creating or modifying significant elements, and "by hour" for fixing and maintenance.1.3. Should any delays or unforeseen circumstances occur, the Service Provider and the Client agree to keep the other party informed in a timely manner.

2. Initiating the Services

2.1. The Service Provider will begin providing the services after payment has been successfully processed and settled.2.2. In cases where instalments have been arranged, the first payment must be successfully processed and settled.

3. Payment and Payment Terms

3.1. Payment(s) will be made directly via the product page, payment link, QR code or invoice provided.3.2. For larger projects, payment options are available upon request.3.3. Payment(s) must be made within five (5) business days of invoice issuance. Late fees will be charged at a rate of 2% per week on overdue invoices. The Service Provider reserves the right to halt all work if payments are delayed beyond this period.3.4. This contract is non-cancellable and non-refundable once payment has been processed, except in cases of termination as outlined in Section 5 and Section 6.

4. Duration

4.1. Class A engagements are retainers, rolling by the month.4.2. Class B engagements last for 6 weeks.4.3. Class C engagements last for 3-4 weeks.4.4. Class D engagements last for 11-20 days.4.5. Class E engagements last up to 10 days.4.6. Class S engagements are bespoke and the duration will be specified in writing at the time of sharing payment details.4.7. Where suitable to both parties, the opportunity to continue collaborating together exists.4.8. Either party may terminate this contract with a 15-day written notice.

5. Termination

5.1. Either party may terminate this contract immediately in the event of a material breach by the other party. Notice of termination shall be provided in writing.5.2. In the event of termination, the Service Provider shall still be entitled to payment for all completed work and any time spent on the project up to the termination date.

6. Spontaneous Termination for Protracted Inactivity or Unresponsiveness

6.1. Automatic Termination: This contract shall be subject to automatic termination if either party exhibits protracted inactivity or unresponsiveness.6.2. Protracted Inactivity: For the purposes of this clause, "protracted inactivity" shall be defined as the failure to perform any contractual duties or engage in required activities for a continuous period. The period of inactivity shall vary depending on the urgency of the task and the goal to be achieved, but shall not exceed 10 days for engagements in Classes A, B, C, and S. For engagements in Classes D and E, this shall not exceed 5 days.6.3. Unresponsiveness: For the purposes of this clause, "unresponsiveness" shall be defined as the failure to respond to any communications, requests, or obligations from the other party within a period. The period of unresponsiveness shall vary depending on the urgency of the communication and the goal to be achieved, but shall not exceed 10 days for engagements in Classes A, B, C, and S. For engagements in Classes D and E, this shall not exceed 5 days.6.4. Notice of Inactivity or Unresponsiveness: If one party believes the other party has exhibited protracted inactivity or unresponsiveness, the concerned party must send a written notice to the inactive or unresponsive party. If the inactivity or unresponsiveness is not remedied within the defined period of urgency, the contract will terminate automatically.6.5. Effect of Termination: Upon automatic termination under this clause, all obligations under this contract shall cease, except for those that are explicitly intended to survive termination, and neither party shall have any further liability to the other except for obligations accrued prior to the termination.

7. Responsibilities of the Service Provider

7.1. To perform the services in a professional manner and maintain regular communication with the Client.7.2. To ensure all efforts are aligned with known best practices.

8. Responsibilities of the Client Contact

8.1. To cooperate with the Service Provider by providing or procuring any assets and access required for the successful execution of the service detailed in Part 1. Scope of Services.8.2. To ensure timely provision of necessary feedback and approvals to enable the Service Provider to effectively deliver the services.8.3. To respond to any inquiries from the Service Provider within a reasonable time frame to ensure smooth project execution.8.4. In the event the Client Contact fails to provide the necessary assets or feedback within a reasonable time frame, the Service Provider reserves the right to extend project deadlines or charge additional fees.

9. Remote Work & Meetings

9.1. The Services will be performed remotely, with both parties free to travel and work from various time zones as required.9.2. Any meetings must be agreed to by both parties in advance.9.3. Meetings are expected to be attended on time by both parties (with a five-minute grace period), and any changes to the meeting schedule must be communicated at least 24 hours in advance, except in exceptional circumstances.9.4. Failure to attend a scheduled meeting without prior notice will result in the Client being charged for the entire day as if the meeting had taken place.9.5. Both parties agree to respond to communications within a reasonably short time frame to ensure smooth execution and expedite the project.

10. Software License

10.1. Any software licences or digital tools required to produce high-quality and favourable results in the Client's favour shall be procured and maintained by the Client at their expense, unless they are already in the Service Provider’s availability.

11. Confidentiality

11.1. Both parties agree to maintain the confidentiality of any proprietary or sensitive information shared during the course of this contract.

12. Limitation of Liability

12.1. The Service Provider's liability shall be limited to the fees paid by the Client for the services rendered under this contract.12.2. The Service Provider shall not be liable for any indirect, incidental, or consequential damages arising out of or in connection with the services provided under this contract.

13. Indemnification

13.1. Each party shall indemnify and hold harmless the other party from and against any and all claims, damages, losses, liabilities, and expenses arising out of or in connection with any breach of this contract by the indemnifying party.

14. Ownership of Work

14.1. All work created by the Service Provider under this contract shall be owned exclusively by the Client upon full payment for the services rendered.14.2. The Service Provider may add their contributions to the Client’s company to the Service Provider’s portfolio.

15. Attribution

15.1. The Service Provider is fully authorized to claim credit for the results produced for the Client in their portfolio. This may include showcasing general outcomes (e.g., metrics achieved) and the Client’s brand logo on the Service Provider’s website and channels, provided it does not disclose proprietary deliverables without prior written consent from the Client.15.2. In specific cases, the Client might be selected to offer testimonials or reviews. Should this happen, the Service Provider will contact the Client to provide guidance during this process.

16. Intellectual Property (IP)

16.1. All work created specifically for the Client under this contract shall be owned exclusively by the Client upon full payment for services rendered, except where attribution rights are granted under Section 15.16.2. All work created specifically for the Client under this contract shall be owned exclusively by the Client upon full payment for services rendered.16.3. Unauthorized use, distribution, or resale of the Service Provider’s intellectual property shall result in a penalty of £10,000 per breach.

17. Dispute Resolution

17.1. Any dispute arising out of or in connection with this contract shall be resolved through mediation by a mutually agreed-upon mediator. If mediation is unsuccessful, the dispute shall be resolved through binding arbitration in accordance with the rules of the London Court of International Arbitration (LCIA).

18. Force Majeure

18.1. Neither party shall be liable for any delay or failure to perform its obligations under this contract due to circumstances beyond their reasonable control, including but not limited to illness, pandemics, or government actions.

19. Entire Agreement

19.1. This contract constitutes the entire agreement between the parties and supersedes all prior agreements and understandings, whether oral or written, relating to the subject matter herein.